Hi, I'm Hafsa (Haff-sa)

Product & UX Designer

I design and deliver inclusive experiences that empower you to enhance the simple moments in your life.

Featured Work

General Motors

Product Designer | 2022 - Current

Building immersive and intuitive help experiences across GM apps and websites, on both a national and cross regional scale.

XFINITY MOBILE

UX Designer | 2021 - 2022

Designed new experiences and features for sales and care agents on Xfinity Mobile's largest frontline tool.

OMU DIGITAL

UX Designer | 2021

A redesign of critical website interfaces for a B2C brand.

WORKFORCE360

UI Designer | 2021

A design system created to improve the recruitment process for hiring organizations overseas.

About Me

Based in New York City, I'm a passionate designer that brings a fresh and diverse perspective to the digital world. My non-linear design approach integrates innovation with preserving universal experiences, so no human ever feels lost engaging with a digital product.

I've found there is never a "one size fits all" design approach in order to continuously enhance a user experience. As a forward thinking designer, I excel working with ambiguity and leveraging adaptability. I am a strong advocate for ongoing improvement through ideations, collaboration, and all the in-between moments.

Lets Connect!